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Best SEO Training Institute in Kochi
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    Search Engine Optimization
    And Growth Hacking

    It is the process of getting traffic to the
    websites from organic

    seo

    SEO Courses

    The search engine optimization or SEO is not a black magic but set of SEO strategies, which help the site prosper on the search engine results. It employs several techniques like link building, page optimization, and technical considerations. The SEO helps in promoting the rankings of the websites thus helping them to reach to the target audience. Today, the presence of web has become important as we live in a digital era. There are basically three key aspects of SEO – crawling, indexing and then searching. We know that the world wide web is evolving with the passing day at the breakneck speed. Similar is the story of the search engines.

    SEO is the acronym for Search Engine Optimization. It is an organic traffic generation strategy for a website by optimizing the website with all the aspects like content, design, structure, links and Web Pages. All the major Search Engines have primary search results, and SEO will help the web page to get featured on the first page of Google search.
    • Internet marketing
    • Understanding Website
    • Understanding SEO
    • Understanding Google and its Product
    • Getting ready your website
    • Building SEO compliance website
    • Ins and outs of keywords
    • On-page optimization
    • Off-page optimization
    • Social Media Optimization
    • Tools, tips, and techniques
    • Sales & Marketing Professionals
    • Web Developers
    • Digital Marketers
    • Small business owners
    • Students
    • Analytical skills to analyze websites
    • Research aptitude for researching on keywords
    • Generation of Content using the keywords
    • Content writing skills to write web content, blogs and articles for better optimization
    • Client management
    • Analytical skills
    • Technical skills
    Some of the key career options after completing SEO certification
    • SEO Executive
    • SEO Analyst
    • Link Building Expert
    • SEO Consultant
    • SEO Project Manager
    • SEO and SMM Specialist
    • SEO and SEM Analyst
    • Digital Marketing Manager
    • SEO Trainer
    • Freelance SEO consultant
    • SEMrush SEO Tool Kit Certification
    • SEMrush SEO Fundamentals Certification
    The future of SEO course is steady and it will remain as a popular and preferred career as long as the practice of using search engines to get information is there. SEO knowledge is mandatory to generate organic traffic to the website and it is regarded as an important channel for better Google ranking and conversion prospects. If you want to sustain as a SEO consultant, you need to update your knowledge on SEO, algorithm changes and Marketing.

    If you are serious in pursuing your career in SEO, then it’s time for you to reach out to us to join in Enlapiz Technology. SEO Specialists are in demand for any type of business ranging from small to large multinational enterprises.If you are serious in pursuing your career in SEO, then it’s time for you to reach out to us to join in Enlapiz Technology. SEO Specialists are in demand for any type of business ranging from small to large multinational enterprises.

    SEO Modules Covered

    Internet marketing

    • SEO
    • SEM (PPC)
    • SMO
    • Banner Exchange
    • Contextual Ad
    • Revenue Sharing
    • Video
    • Webinar
    • Pod Cast
    • Email
    • Affiliate Marketing
    • E-Book
    • White Paper
    • Case Studies
    • Infographic
    • PTC
    • Blog
    • Forum
    • Review
    • Group
    • Article
    • Press Release
    • E-News Letter
    • Landing Page
    • Squeeze Page
    • Video Squeeze Page
    • Website
    • E-Pub (Kindle, iBook, Sony Reader)
    • Local Directories
    • Mobile Ad
    • File Sharing
    • Group Buying Sites (Deal of the Day)

    Understanding Website

    • What’s in a name
    • Understanding domain name
    • EMD and PMD
    • www or non-www
    • Web Hosting
    • CPanel
    • Elements of Website
    • Above the Fold
    • Below the Fold

    Understanding SEO

    • Understanding search engine algorithm
    • Universal search (blended search)
    • Website crawl
    • Website Index
    • Search Engine Reverse index
    • Headless Browser
    • What is SEO
    • Purpose of SEO
    • Benefits of SEO
    • White Hat SEO
    • Black Hat SEO
    • Grey Hat SEO

    Understanding Google and its Product

    • Google Panda
    • Google Penguin
    • Google Pigeon
    • Google Hummingbird
    • Google Fred
    • Google rank brain

    Getting ready your website

    Building SEO compliance website

    Ins and outs of keywords

    • Short Keyword
    • Long tail keyword
    • LSI keyword
    • Branded keyword
    • Non-branded keyword
    • Product related keyword
    • Problem keyword
    • Localized keyword
    • Keyword density
    • Keyword frequency
    • Keyword prominence
    • Keyword proximity
    • Keyword stemming
    • Misspelled keyword
    • Primary keyword
    • Secondary keyword

    Content Development

    • What is content
    • Content development process
    • Original writing vs. rewrite
    • Why thin content never works
    • Plagiarism
    • Protect your content (add copy badge)
    • What if somebody steals your copy
    • What action you would take

    On-page optimization

    • Add title
    • Keyword meta
    • Description
    • Maximum character limit of meta tag
    • Index follow
    • Robots.txt
    • Facebook meta tag
    • Twitter meta tag
    • NOODP
    • NOYDIR
    • rel=”nofollow”
    • rel=”canonical”
    • Usage of keyword in naming convention (page URL)
    • Usage of keyword in heading (H1, H2, etc.)
    • Usage of keyword in body copy
    • Usage of keyword in anchor text (does it really help)
    • Usage of hyphen, underscore and bar in URL and meta tag
    • Alt Tag
    • Image optimization
    • PPT optimization
    • How to optimize mobile site

    Off-page optimization

    • Understanding Page rank
    • Do follow
    • No follow
    • Inbound link
    • Outbound link
    • What is link building
    • Link juice
    • Link baiting
    • Link farming
    • Article submission
    • Press release submission
    • Directory submission
    • Social Book marking Submission
    • Blog posting
    • Blog commenting
    • Review site
    • Forum
    • Q&A
    • File sharing
    • How Google Drive will help you
    • Micro site
    • Link wheel
    • Free classified site
    • Photo sharing
    • Infographics
    • SEO check list

    Social Media Optimization

    • Introduction to Social media
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
    • Blogging

    Tools, tips, and techniques

  • HAPPY STUDENTS

    Best social media training Ever! You've saved our business! My Facebook business page has surged like never before. And of course those tools. This is the training what I was looking for.

    Rahul M Social Media Expert January 27, 2019